We solve these types of problems for executives, sales and marketing teams:

 

PROBLEM: Need 3rd Party validation of  value proposition for new product launch sales message 

PROBLEM: Identify  prospect’s persona and pain points

PROBLEM: Shifting sales targets and customer conversations -  from engineers to architects

 

PROBLEM: Segmentation and messaging refresh due to changing/re-entering market

 

PROBLEM: Problems with downstream communication in “channel” ecosystem (distributors, dealers, manufacturing reps)

 

PROBLEM: Shift from single transactional offer to a more complex integrated “solution”

 

PROBLEM:  Competitor  launching new technologies, products, services

 

PROBLEM: New pricing strategy (e.g., across-the-board price increases) requires new sales and marketing messaging

 

PROBLEM:  Shift from product-focused messages to a “business value” talk track

PROVEN RESULTS FOR OUR BUSINESS PARTNERS

Where has Alignment Advisors Sales Acceleration System successfully applied been applied?

THE RESULTS

 

 

Markets Where Sales Acceleration System Has Been Applied 

Sales Acceleration System Case Study:
Mid-Sized Industrial Equipment Company
 

SALES ACCELERATION SYSTEM EXECUTION

 

STEP 1: Market Research, 3rd Party Data, Message Mapping to Guide Sales Story Conversation

  • Conduct internal sales team survey to determine “customer usage of the internet during selling process”

  • Develop revised corporate Value Proposition Messaging Brief mapped to the buyer’s journey

  • Provide target persona Battle Card and Sales “Talk Track” tool

 

STEP 2: Buyer’s Journey Content/Assets Developed for Each Stage of Customer Buying Process

  • Awareness: “What if you could…” Corporate Video

  • Consideration:  “Executive Perspectives from the President” Digital Asset

  • Preference:  Solution/Sales Sheets

  • Intent to Buy:  Case Studies, 3rd party validation/testimonials

 

STEP 3: Field Sales Coaching and Insights Workshop

  • Agenda:  Marketing and Sales interlock strategy and tactics, hands-on training for using new messaging and assets

  • Attendance:  Workshop held at corporate office with people from across the organization, including executives (CEO/COO). Finance, Sales, Marketing, and Product Executives and Global Sales Team.

  • Value-Added Session:  How to use LinkedIn to create a more personalized sales experience

STEP 4: Long-term Impact of Sales Acceleration System

  • Re-evaluation of digital content:  Website reborn as educational buyer’s journey and sales tool

  • Increase in visibility of company on the Internet:  Search Engine Optimization, improved digital metrics 

  • Targeting of prospects and competitive differentiation: Competitor key word analysis

  • Shift in customer experience:  Consistent messaging/experience across all platforms (desktop, mobile)

© 2017 Alignment Advisors. All rights reserved.

Alignment Advisors, Inc.

8012 Danforth Cove 

Austin, TX 78746

www.alignmentadvisors@gmail.com 

Office: 512-344-9448

Mobile: 512-632-7009