What is the Alignment Advisors Sales Acceleration Process

Discovery Phase - Virtual

Gathering customer data, digital surveys, focus groups, interviews

Sales Story Validation Workshop - In Person
  • Risk Management of Sales Story by partnering with 3rd party expert

  • A two-hour collaborative meeting between executives from corporate, product, sales, marketing and channel management to explore customer dynamics, interactions and opportunities

  • Proprietary and customized persona practice, segmentation model and value story design methodology

  • Can be company-wide or focused on a specific solution, target, or market

  • Designed to generate consensus around Customer Conversation. A set of messaging “pillars” to be used across all communication platforms and drive sales acceleration 

Sales Battle Card – Text Based
  • One-page Internal sales enablement tool that concisely tells the story for each stage of the buyers’ journey in keywords, sound bites, and one-liners

  • Used to activate the output from the Customer Sales Story Workshop.

Sales Circle of Value Card – Image Based
  • One-page external customer-facing tool that displays the sales talk track pillars in photos and visuals without text.

  • Designed to enable the sales team to deliver 15-20 second stories to create urgency and close the sale.

Sales Coaching/Training Webinar - Digital
  • Two sessions of 30 minutes each, plus 15 minutes for questions and answers

  • Condenses the output from the Customer Sales Story Workshop to 30 minutes for sharing across the sales and channel teams.

Sales Coaching/Training Videos - Digital
  • 3-minute “quick hit” videos emulating a TED Talk engagement, focused on messaging pillars

  • Can be used by sales on a call or in person

  • Designed to go viral across a decision-making body, representing your sales story when you are not in the room.

Thought Leader/Subject Matter Expert Speaking Engagement – In Person
  • Three-part presentation commonly delivered at annual/quarterly sales meetings    

  • Part 1: “Infotaining” facts and information that informs sales teams about current trends in the marketplace, including topics such as,  Consumerization of the B2B marketplace, targeting personas, shifting buyer “power” in the sales process, Insight Selling techniques

  • Part 2:  Your Customer:  Their buying behaviors, what information they are using and where they search for more

  • Part 3: Sales Pitchbook Coaching on how to use sales battle card, Circle of Value Card in the field with customers.  Highlight LinkedIn tactics and educate on how to use website and mobile device to accelerate the sales process. We are Sales Accelerators, not Consultants. 

Return on Investment

What's your ROI In partnering with Alignment Advisors and our Sales Acceleration System?

1. Your focused on making your number. Relying on us as your partner for sales acceleration, you'll have a data driven and digitally enriched Sales Value Message that arms your sales team to accelerate revenue now.

2.  You capitalize on our expertise and proven practice  so you can reassert your influence in your buyers journey and customer research process.

3. You put in place a best practice around Risk Management of your sales story for all of your products and services. You greatly enhance ROI and engagement performance on all future investments: trade shows, custom events, website, demand generation, Leads, SEO, Native, eNewsletters and banners. 

4. You activate your sales story messaging training by leveraging video, digital webinars and face to face national and local sales meeting coaching sessions. 

5. Lastly, you control downstream messaging within your sales channel ecosystem. Your direct reps, mfg reps, distributors, dealers, retailers will be able to execute your customer conversation and talk track based on your leading edge digital sales tools and pitchbook.


We are Sales Accelerators for you. 

© 2017 Alignment Advisors. All rights reserved.

Alignment Advisors, Inc.

8012 Danforth Cove 

Austin, TX 78746 

Office: 512-344-9448

Mobile: 512-632-7009